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Levi’s, Live In settle trademark dispute out of court 

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Homegrown Federal Brands Ltd, the owner of Live In jeans, and Levi Strauss (India) Pvt Ltd, which owns the iconic Levi’s India brand, have decided to opt for an out-of-court settlement over Levi’s use of the prefix ‘Live In’ for its global marketing campaigns. According to the agreement, the US-headquartered jeans brand has agreed not to use ‘Live In’ as a brand name to any of its products. Levi’s has also told the Bombay High Court that it will not claim the trademark rights over ‘Live In’ in India, whether in standalone form or with any prefix or suffix. The...

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(Live In Jeans)

Federal Brands Ltd.(formerly known as Microtex India Ltd.) is engaged in the manufacturing and trading of apparels. Its products include hosiery, elastic cloth, elastic tapes, knitted cloth, yarn spinning and dying and bleaching, textile and synthetic products. The company trade its products under the brand name Live In Jeans. Federal Brands Ltd. was founded in 1982 and is based in Mumbai, Maharashtra.

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