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Exclusive: SRS Cinemas’ sale talks with PE, multiplex firms hit valuation dead-end


Diversified consumer services firm SRS Ltd’s plan to sell its cinema exhibition business to cut debt has hit a dead-end over valuation mismatch, said a person close to the development. The company had received preliminary bids from five suitors in January for its multiplex business. The bidders included one private equity firm and the top four players in the cinema exhibition space. SRS had said in November 2016 that it was looking to find buyers for its multiplex and retail business as it sought to cut debt and focus on its core jewellery business. It had decided to demerge its...

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SRS Cinemas and Entertainment Ltd. owns and operates multiplex screens. The company was incorporated in 2013 and is based in Faridabad, Haryana. SRS Cinemas and Entertainment Ltd. operates as a subsidiary of SRS Ltd.

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