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Exclusive: BCCL’s Springboard Ventures backs fertility firm


Springboard Ventures, an investment arm of media company Bennett Coleman and Company Ltd, has invested in a Maharashtra-based fertility services provider, said a person privy to the development. BCCL, the holding company of media house Times Group, usually invests in firms through its ad-for-equity investment arm Brand Capital and strategic ventures fund Springboard. Brand Capital is sector-agnostic but mainly targets companies with consumer products or services that depend on advertising. It also uses the ad space across its various media properties as a currency to pick stakes in small, medium as well as large firms. Springboard focuses on co-creating ‘super...

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(Brand Capital)

Brand Equity Treaty Ltd. is the private investment arm of Bennett Coleman and Co. Ltd.(BCCL) with an approximately $2.5 billion assets under management. It invests across different stages of companies operating in India and United States of America with an objective of building brand value by advertising in BCCLs media properties. The firm seeks to invest in apparel and jewellery, auto, BFSI, consumer durables, education, FMCG, health and pharma, hospitality and travel, infrastructure, information technology, media and entertainment, real estate, retail and service sectors. It typically makes brand building investments between $0.01 and $75 million in its portfolio companies. Brand Capital was founded in 2005 and is based in Mumbai, Maharashtra.

(Quikr.com, Quikrhomes.com)

Quikr India Pvt. Ltd. (formerly known as Kijiji India) owns and operates an online web portal quikr.com. It offers web and mobile-based platform which provides users in the same city to meet, trade and share ideas in various areas such as household goods, cars, bikes, services, real estate and jobs. The company was incorporated in 2005 and is based in Mumbai, Maharashtra with additional offices in Pune, Hyderabad, Delhi, India. Quikr India Pvt. Ltd. operates as a subsidiary of Quikr Mauritius Holding Pvt. Ltd.

Head office:
Year Founded:
Pranay Chulet

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