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Exclusive: BCCL’s Springboard fund backs cosmetology clinic chain

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Springboard Ventures, an investment arm of Bennett Coleman & Co Ltd (BCCL), has backed a Mumbai-based head-to-toe cosmetology clinic chain to tap into the growing beauty and wellness segment in India. BCCL, the holding company of media house Times Group, usually invests in firms through its ad-for-equity investment arm Brand Capital. Although sector agnostic, it mainly targets companies with consumer products or services that are dependent on advertising. It also uses the ad space across its various media properties as a currency to pick stakes in small, medium as well as large firms. Springboard Ventures focuses on co-creating ‘super brands’...

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(Brand Capital)

Brand Equity Treaty Ltd. is the private investment arm of Bennett Coleman and Co. Ltd.(BCCL) with an approximately $2.5 billion assets under management. It invests across different stages of companies operating in India and United States of America with an objective of building brand value by advertising in BCCLs media properties. The firm seeks to invest in apparel and jewellery, auto, BFSI, consumer durables, education, FMCG, health and pharma, hospitality and travel, infrastructure, information technology, media and entertainment, real estate, retail and service sectors. It typically makes brand building investments between $0.01 and $75 million in its portfolio companies. Brand Capital was founded in 2005 and is based in Mumbai, Maharashtra.

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